Specializing In Copy

Copy writing is wonderful world of words and wizardry and magic in the written word. If you are a creative person and enjoy the challenge of creating something new and compelling everyday, then copy writing is definitely for you. Most copy writers write for the media and the web, providing content and making descriptions of products and services literally jump off the page.

As a serious copywriter, you can earn thousands from one simple sales letter. Writing long sales copy is an art within itself, and can easily be learnt. My recommendation is to stick to a course of some sort. While many self taught copy writers get good jobs, the difference between one that earns good money and great money from copy really does come down to the fine detail.

And the demand for copy is huge. Every business out there serious about making money is in need of a good copy writer, so you will never be short of work. Writing for direct marketing companies is where the big money is and it is important to have a solid background in copy if you seriously want to get noticed.

Some excellent resources on copy include:

• The Ultimate Copywriter - an excellent basic course into copywriting - this will get you noticed and is seriously affordable. It also includes a power copywriting course by a leading copywriter, and is packed full of useful tips.
• AWAI's Copywriting course - said to be one of the best in the business, it is expensive, although worth investing in for serious kudos
• Angela Booth's Copywriting course - contains her best selling copywriting course and web copy course. Again, a good investment buy.

Of course, there are other courses out there, some of them good, some of them not so good. I have included these as being well known and a great place to start.

Some good books on the subject include:

• Brilliant Copywriting - tell you how to write brilliant copy and does what it says on the tin.
• The Copywriting Source book - contains a wealth of information that really helps you sell your words and write better each and every time.

Feel free to browse Amazon and other sources on copy - there is so much out there.

To get to the high paid status that many copywriters aspire to,  you need to start dissecting local adverts and creating one that is much better. Start building up samples. Ask friends with businesses if you could have a go at writing their copy and see what happens. The more you work, the easier it is for you.