Getting More Bang for Your Buck

Want to make more money? What if there was a way of enticing your clients to giving you more work for more money? An easy way to do this is by offering them additional things at a discounted rate because they are already a customer. And it works a treat. You will usually find that a good proportion of clients will give you more work, especially if they think they are getting a great deal.

For example, you are writing an ebook for a client. You have a look at their website and notice how badly it has been put together. So you offer to re-write their content at a reduced fee because they are already a client. Then, while completing the web copy, you also notice that their brochure needs some more work on it. You offer to do that too. If you get good at it, you can even stretch to helping them market their products by writing the sales copy.

If you don't ask, you don't get. It's as simple as that. I had a client who asked me to write an ebook and market his site for him. I noticed his web copy was not great, and now I am completing that too. Bottom line: If you don't ask, you don't get.

Yes, I know I have repeated myself, but it is so true it's amazing how many people will not ask because they are too shy or worried the client may think you are trying to leech more money out of them. A sensible client will thank you for pointing out errors and thank you for correcting them. A client that takes personal offense that his site is rubbish (well, you wouldn't say that now would you?) is probably not worth working for anyway.

Sometimes winning over a client can be as simple as re-writing an advert they have created and showing it to them for free. Then asking if they have any work on. The chances are that even if there is no work for you, they will keep you in mind when they do.