How do you get a steady influx of work coming in? Easy. Promote, promote and promote. The holy grail of any good business is the ability to promote and market themselves at all times.
One of the easiest and most effective ways of doing this is to set aside 20 minutes a day to do nothing other than send out queries. Even if you send out just one query a day, it's better than nothing. If you are proposing an article, send your proposal to at least a handful of possible magazines who would be interested in what you have to offer. That's a handful of queries a day.
You could target local businesses and agencies that have a lot of promotional material that they send out. Ad agencies in particular are quite receptive to new writers as they are always on the hunt for fresh ideas that a new writer can bring.
The reality is that if you do not take the time and effort to promote yourself, you will run into periods of 'drought' where you simply have no work for weeks on end. Believe you me, this is not a nice position to be in.
By having a consistent approach and sending out regular queries, you are placing your name in front of people at all times. You will get work, and hopefully a steady supply of it. I have often been surprised when I get work from places I have not even advertised to.
Just recently I was approached by someone in Canada to do their CV as well as someone from the US - and this was from a mailing that I sent out weeks earlier. Someone kindly forwarded on my mailing to others and this too got passed on. I got additional exposure plus two new clients.
Just minutes a day of promotion can bring in steady work, so book it in your diary daily!
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