Gaining Publicity as a Writer

How do you gain publicity as a writer? How do you compete with the thousands of other writers out there? By carving yourself a niche. This is vital if you are going to differentiate yourself as a real competent professional. For example, your area of expertise may be anything and everything related to technology. Get as much experience in this field and really make a point of over-delivering to your clients.

By doing this, you will be creating a name for yourself and if you are good, then word will get around. But what about marketing techniques? Ensure that you leave your business card wherever you can and make a habit of telling your local businesses about you by advertising in your local Chambers of Commerce. In fact, use your chamber membership to full benefit. Place an advertorial in your Chamber magazine and if your budget allows, get a full page spread and really drive home the benefits of a great writer for any business.

Believe you me, if you get this right, you will have clients ringing you left, right and center! Always point them to a website and ensure you make a point of following up calls to clients. This not only re-enforces the fact that you are a highly seasoned professional, but also gives a clear indication to businesses that you are confident in your abilities and are not afraid to get in touch.

Easy when you know how! Happy writing! :)