Tips on Punchier Copy

How do you get your copy to have more impact and more power? A great place to start is with the sentence structure - you basically keep your sentences short and sweet. Aim for no more than 2-3 sentences per paragraph, breaking into a new paragraph every time you discuss something new.

You should be mindful of the way you write - a first draft is NEVER good enough. Read over your first draft and now mark all those paragraphs that you think are great. Now repeat for those you think could be worked on. And lastly mark those that are terrible. I use a number system, numbering all bad paragraphs with a 1 etc.

Now go through and delete the bad paragraphs and keep the good ones. All the ones left need re-working, so do that and repeat the whole process. If you are writing a sales letter, one tip is to use lots of adjectives in your copy so that it makes your copy stand out and sound better.

Now look at the use of words you have. If you have words beginning with S, these make your copy read faster, while those with a P sounds more powerful. Avoid words which are ambiguous or difficult to understand, since your aim is to grab the audience's attention rather than put them off.